The future of AI assistance has arrived. Today, we’re excited to introduce Alexa+, the next generation of Alexa powered by generative AI. Alexa+ is designed to be smarter, more conversational, and more capable than ever before—helping you get things done effortlessly, whether at home, in the office, or on the go. Best of all, Alexa+ is free for Prime members.
A More Natural and Intelligent Assistant
From the beginning, Alexa revolutionized voice assistance by making interactions seamless and intuitive. Now, Alexa+ takes things even further. Conversations feel more expansive and natural—whether you’re speaking in fragments, using slang, or discussing complex ideas, Alexa+ understands and responds like a trusted assistant.
Powered by state-of-the-art large language models (LLMs) available on Amazon Bedrock, Alexa+ is proactive and action-oriented. It doesn’t just answer questions—it takes action. Whether it’s controlling smart home devices, managing your schedule, summarizing complex topics, or helping you discover new music, Alexa+ is always ready to assist.
Turning Talk into Action
At its core, Alexa+ is built to orchestrate across thousands of services and devices—something never achieved at this scale before. Through specialized “experts”, Alexa+ integrates seamlessly with brands like Philips Hue, Roborock, OpenTable, Amazon Music, Spotify, Apple Music, Uber Eats, Grubhub, Ring, and many more. Some key features include:
- Smart Home Control: Manage your lights, thermostat, security cameras, and more.
- Entertainment: Play music, stream shows, and discover new artists effortlessly.
- Online Shopping: Search, find, and buy items with smart recommendations.
- Home Management: Order groceries, book reservations, and track packages.
- Task Automation: Arrange appointments, set reminders, and organize your calendar.
Agentic Capabilities: Alexa+ Works Behind the Scenes
One of the most groundbreaking features of Alexa+ is its agentic capabilities. Imagine needing to get your oven repaired—Alexa+ can browse the web, find a provider on Thumbtack, authenticate, book the appointment, and notify you when it’s done—all without your intervention.
Personalized Assistance Just for You
Alexa+ is not just smart—it’s highly personalized. It remembers your preferences, from past purchases to dietary needs, and applies this knowledge to enhance your experience. For example, if you’re planning a family dinner, Alexa+ can recommend recipes or restaurants based on each family member’s dietary preferences.
Moreover, you can further personalize Alexa+ by teaching it important details, such as:
- Favorite family recipes
- Important dates and reminders
- Dietary restrictions
- Preferred payment methods and delivery addresses
A Seamless Multi-Device Experience
Alexa+ is available everywhere you are—at home, in your car, on your phone, and even on your desktop. With the upcoming Alexa+ mobile app (available on the Apple App Store and Google Play) and a browser-based experience at Alexa.com, you can start a conversation on one device and continue on another seamlessly.
Deep Knowledge and Context Awareness
Alexa+ combines cutting-edge LLMs with Alexa’s vast knowledge base, providing highly accurate and context-aware responses. Whether you’re asking a specific question (“What’s the lowest point in any ocean?”) or trying to recall a song from a vague memory (“What’s the song Bradley Cooper sings in that country movie?”), Alexa+ delivers precise answers.
Additionally, you can share documents, emails, photos, and messages for Alexa+ to summarize, remember, or take action on. For example:
- Upload study materials and have Alexa+ create quizzes.
- Send a live music schedule photo and have Alexa+ add events to your calendar.
- Forward school emails and ask Alexa+ to add key dates to your schedule.
Built with Privacy and Security in Mind
Alexa+ is built on AWS’s secure infrastructure, ensuring world-class privacy and security. Customers have complete control over their interactions through the Alexa Privacy Dashboard, where they can manage their settings and stored data.
Cost and Availability
Alexa+ is priced at $19.99 per month, but it’s free for all Amazon Prime members—adding even more value to Prime’s already impressive benefits.
The early access rollout begins in the U.S. over the next few weeks, prioritizing Echo Show 8, 10, 15, and 21 device owners. If you’d like to be among the first to experience Alexa+, visit www.amazon.com/newalexa to sign up for early access or purchase a compatible device today.
Experience the Future with Alexa+
Alexa+ is more than just an upgrade—it’s a reimagined AI assistant that simplifies your life. Whether it’s managing your home, keeping you organized, or enhancing your entertainment, Alexa+ is ready to help—just ask.
We can’t wait for you to try it!
