The 2023 ICC Men’s Cricket World Cup is set to be hosted by India from October to November, marking the first time the entire competition will be held in the country. Originally scheduled for February to March 2023, the tournament was delayed due to disruptions caused by the COVID-19 pandemic.
The 2019 edition was the most-watched ICC event ever, with a global cumulative average audience of 1.6 billion for live coverage, a 38% increase from the 2015 edition. The event recorded a 42% increase in average time watched per unique viewer compared to the 2015 edition. The India vs. Pakistan match was the most-watched match globally, with 273 million unique viewers tuning in to linear TV coverage, along with over 50 million digital-only viewers. The tournament reached a unique audience of 24 million across live and highlights coverage in the host country, with the final becoming the most-watched cricket game in the United Kingdom.
Here are some mobile app statistics related to the ICC Men’s Cricket World Cup 2019:
- The ICC Men’s Cricket World Cup 2019 official mobile app was downloaded over 5 million times.
- The app provided live match streaming, video highlights, exclusive content, and real-time updates.
- The app also included features such as live scores, commentary, and interactive polls.
- The ICC Men’s Cricket World Cup 2019 mobile app was available in multiple languages, including English, Hindi, Bengali, and Urdu.
- The app had an average rating of 4.7 out of 5 on the Google Play Store, and 4.4 out of 5 on the Apple App Store.
- The app received positive feedback from users for its user-friendly interface, comprehensive coverage, and timely updates.
- The mobile app was an important component of the ICC’s digital strategy, which aimed to enhance fan engagement and reach a wider audience.
Introduction
The ICC Men’s Cricket World Cup 2023 is the upcoming 13th edition of the quadrennial One Day International (ODI) cricket tournament organized by the International Cricket Council (ICC). It is set to take place in India, marking the first time the competition will be held entirely in the country. With a global audience of 1.6 billion for live coverage and a unique broadcast audience of 706 million viewers, the previous edition of the tournament in 2019 demonstrated the immense reach and power of cricket as a sport.
Apart from the excitement and entertainment that the event brings to cricket fans worldwide, the ICC World Cup 2023 also presents an opportunity for Indian entrepreneurs to invest and capitalize on the event’s potential economic benefits. In this blog post, we will explore some of the investment opportunities that the ICC World Cup 2023 presents and the sectors that are likely to benefit the most.
Why the ICC World Cup 2023 is a Golden Opportunity for Indian Entrepreneurs: Insights from the Mobile App Statistics of the 2019 Edition
The ICC Men’s Cricket World Cup is one of the most significant sporting events in the world, attracting millions of fans from across the globe. The mobile app for the 2019 edition of the tournament proved to be a massive success, with over 5 million downloads and an average rating of 4.7 out of 5 on the Google Play Store. In addition to providing live streaming and real-time updates, the app included interactive polls, video highlights, and exclusive content in multiple languages.
Indian entrepreneurs have a unique opportunity to leverage the popularity of the ICC World Cup 2023 and create innovative products and services that cater to cricket fans around the world. With the rising adoption of smartphones and the increasing demand for digital content, there is immense potential for entrepreneurs to tap into this market and generate significant returns on investment.
In addition to the 5 million downloads of the mobile app, the ICC Men’s Cricket World Cup 2019 also saw a massive increase in social media engagement. The official Twitter account for the tournament gained over 700,000 new followers, while the official Facebook page received over 3 million likes. The tournament also generated over 2.6 billion video views across all social media platforms.
These statistics demonstrate the enormous reach and engagement potential of the ICC World Cup and highlight the opportunities that exist for Indian entrepreneurs to capitalize on this global event. By developing innovative products and services that cater to the needs of cricket fans, entrepreneurs can tap into a massive market and create long-term value for their businesses.
Types of Apps and Services that Indian Entrepreneurs Could Create for the ICC World Cup 2023
The ICC World Cup 2023 is an excellent opportunity for Indian entrepreneurs to create innovative and engaging apps and services for cricket fans. Here are some ideas to consider:
- Social Media Apps: Fans love to connect with each other during major sporting events, and social media apps that cater specifically to cricket fans could be a hit. These apps could offer features like live updates, fan forums, and personalized content.
- Ticketing Apps: With millions of fans expected to attend the World Cup matches, a ticketing app that offers a seamless experience could be in high demand. The app could provide real-time availability and pricing information, as well as maps of the stadium and other useful details.
- Game-Day Experience Apps: Fans attending the matches will appreciate apps that enhance their experience, such as those that provide live scores, in-stadium offers, and even food and drink delivery.
- Fantasy Cricket Apps: Fantasy cricket is hugely popular among fans, and entrepreneurs could create apps that allow users to create and manage their own fantasy teams. These apps could offer real-time updates and personalized recommendations based on user preferences.
- Travel and Accommodation Apps: Fans from around the world will need help navigating their way around the host cities, and apps that provide information on transport, accommodation, and local attractions could be invaluable.
Entrepreneurs could draw inspiration from successful apps and services from previous sporting events. For example, the FIFA World Cup 2018 saw the launch of the “Match!” app, which provided real-time updates and highlights, as well as a social media platform for fans. The PyeongChang 2018 Winter Olympics saw the launch of a virtual reality app that allowed fans to experience events from a 360-degree perspective.
In conclusion, the ICC World Cup 2023 presents an excellent opportunity for Indian entrepreneurs to create innovative and engaging apps and services for cricket fans. By drawing inspiration from successful apps and services from previous sporting events, entrepreneurs can create solutions that enhance the fan experience and drive engagement.
How to Succeed in Creating an ICC World Cup 2023 App or Service
Creating an app or service related to the ICC World Cup 2023 can be a lucrative opportunity for Indian entrepreneurs. However, with a plethora of apps and services available in the market, it can be challenging to stand out and succeed. Here are some key strategies to consider when creating an ICC World Cup 2023 app or service:
- Identify user needs: Start by understanding the needs and preferences of cricket fans. What information are they seeking? What features and functionalities would enhance their experience? Conduct market research and gather feedback from potential users to ensure that the app or service meets their needs.
- Design a user-friendly interface: The interface of the app or service should be intuitive and easy to navigate. Ensure that the design is visually appealing, and that the app or service is optimized for both mobile and desktop devices.
- Provide unique features: Offering unique and exclusive features can make your app or service stand out from competitors. Consider features such as live match streaming, real-time updates, interactive polls, and social media integration.
- Market the app or service: A well-executed marketing plan is crucial for the success of any app or service. Utilize social media, email marketing, and search engine optimization to reach a wider audience. Partner with influencers and collaborate with other brands to increase visibility.
- Overcome challenges: Potential challenges that entrepreneurs may face include technical issues, competition, and lack of resources. It’s essential to have a solid team and plan in place to address these challenges.
Entrepreneurs can draw inspiration from successful apps and services from previous sporting events. For example, during the 2018 FIFA World Cup, Coca-Cola launched a mobile app that allowed users to collect virtual coins and redeem them for real-world prizes. The app also featured games, augmented reality experiences, and social media integration. Another example is the official app for the 2019 Rugby World Cup, which provided real-time updates, live match streaming, and interactive content.
In conclusion, creating an ICC World Cup 2023 app or service can be a lucrative opportunity for Indian entrepreneurs. By identifying user needs, designing a user-friendly interface, offering unique features, marketing effectively, and overcoming challenges, entrepreneurs can create a successful app or service that enhances the experience of cricket fans during the event.
Conclusion
In conclusion, the ICC World Cup 2023 presents a golden opportunity for Indian entrepreneurs to showcase their innovation and technological prowess by creating apps and services that cater to cricket fans worldwide. By drawing inspiration from successful apps and services from previous sporting events, entrepreneurs can identify user needs and design user-friendly interfaces.
To succeed in this endeavor, entrepreneurs should focus on effective marketing strategies and stand out from competitors. However, they should also be prepared to face potential challenges such as technical issues and legal complexities. By overcoming these challenges and creating apps and services that provide a seamless and engaging user experience, Indian entrepreneurs can generate revenue and make a lasting impact in the world of sports and technology.
Overall, the ICC World Cup 2023 is an opportunity that should not be missed by Indian entrepreneurs looking to showcase their talents on a global stage.
