The popular ad-blocking extension uBlock Origin has stopped working in Chrome, but there are still options available that will continue to function under Google’s new extension standards.
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Why Is uBlock Origin No Longer Supported?
Google is changing how Chrome extensions work on both desktop and Chromebooks with the introduction of Manifest V3. While Google claims these changes are aimed at improving safety and efficiency, they have also significantly restricted how ad-blocking extensions operate. As a result, uBlock Origin, along with any other Manifest V2 extensions, no longer works in Chrome.
It’s worth noting that Google, as the world’s largest advertising company, stands to benefit from these changes by limiting the effectiveness of ad blockers.
Alternatives to uBlock Origin on Chrome
If you want to stick with Chrome (or you’re using a Chromebook and have no choice), here are four ad blockers that have been updated to comply with Manifest V3. While they may lose some capabilities due to the new restrictions, they should still effectively block most online ads.
1. AdBlock Plus
AdBlock Plus is one of the most popular ad-blocking extensions available. It has been around for over 20 years and provides comprehensive ad-blocking features. Key features include:
- An allowlist that lets certain websites display ads by default.
- The ability to subscribe to public lists of blocked domains.
- Blocking advertising cookies and trackers.
AdBlock Plus has already been updated to comply with Manifest V3, making it a reliable choice for Chrome users.
2. AdGuard
AdGuard is another strong option, particularly useful if you want to set up a “reverse allowlist” that enables ad-blocking only on selected sites. It is especially effective on YouTube and offers additional features like:
- Blocking access to malicious websites used for phishing and malware.
- Collapsing ad elements to improve page formatting.
AdGuard’s Manifest V3 version is currently in beta but is expected to become the primary extension soon.
3. Ghostery
Ghostery focuses on blocking trackers and enhancing user privacy. However, its developers have criticized Manifest V3, stating that it benefits Google’s advertising business at the expense of user privacy.
Despite this, Ghostery version 10 is compliant with Manifest V3. However, the company recommends switching to Firefox for the best privacy-preserving experience.
4. uBlock Origin Lite
Rather than updating the original extension to comply with Manifest V3, developer Raymond Hill has created uBlock Origin Lite. While it retains many of the original’s features, it may be less effective due to V3’s limitations on network-layer access.
Other Ad-Blocking Solutions
If you want to block ads while staying on Chrome, you can explore options beyond browser extensions:
1. System-Level Ad Blockers
Many ad blockers have standalone applications that function outside the browser, allowing you to block ads across all internet-connected applications. AdGuard offers a dedicated application for Windows, and similar options exist for mobile devices.
2. VPN-Based Ad Blocking
Using a VPN with built-in ad filtering can block ads across all your internet traffic. Some VPNs allow you to configure custom DNS settings to block ad-serving domains.
3. Router-Level Ad Blocking
For a more comprehensive solution, you can set up ad blocking at the network level using a tool like Pi-hole. Running a Pi-hole on your router filters out ads for all connected devices, including smart TVs and mobile devices.
Final Thoughts
While Google’s changes to Chrome extensions limit the effectiveness of traditional ad blockers, there are still viable options available. Whether you switch to a Manifest V3-compatible ad blocker, use a system-wide solution, or explore network-level blocking, you can still reduce the number of ads you see online. For those who want a more privacy-focused browsing experience, considering an alternative browser like Firefox may be the best move.
